BAQmx
Image creation for the clothing brand BAQmx. We began logo and graphics with "empowered woman" claim. The creative idea refers to female power, woman of power, woman who knows her power and uses it. Clothing made with heart from Mexico to the world.
The creative process consisted in a deep investigation of Mexican textile culture.
Inspired by the different patterns, their shapes and repetition, the colors that represent Mexican crafts.
The process began with repeating geometric lines based on the textile patterns of ponchos and Mexican textile handicrafts.
Cross lines form the letters MX. I wanted to reflect the interlaced threads through transparencies.
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